Objective
Create a 7-12 second vertical teaser video (9:16) that builds hype for the Mollaty app among UAE mall shoppers. The video should feel high-energy, modern, and high-end.
KPIs
Hook strength (40%), Idea clarity (30%), Brand 'Vibe' (20%), Execution quality (10%)
Constraints
Vertical (9:16), 7–12 seconds long, using the Mollaty logo, with original content only is the recommended format. However, videos of up to 30 seconds in length are also accepted.
Leaderboard
Top performing teams in this challenge
Mona N.#1
1 submission
95/100
Average Score
Reem Majd#2
1 submission
88/100
Average Score
Mohammed Abdelmoniem#3
1 submission
82/100
Average Score
Challenge Winners
🥇
1st Place
AED 1,500
Prize
Mona N.
📍UAE
Score: 95/100
Creative Product Showcase
An engaging video showcasing Mollaty's unique value proposition for UAE mall shoppers.
Watch Full Video→🥈
2nd Place
AED 500
Prize
Reem Majd
📍Egypt
Score: 88/100
Lifestyle Integration
A creative approach showing how Mollaty fits into the modern shopping experience.
Watch Full Video→🥉
3rd Place
AED 300
Prize
Mohammed Abdelmoniem
📍UAE
Score: 82/100
Visual Storytelling
A compelling visual narrative highlighting Mollaty's impact on retail therapy.
Watch Full Video→Prize
AED 2,300
Dates
January 29, 2026
February 19, 2026
Rubric Version
v1-video
4 Active Teams
12 Individual Participants
Challenge Assets
View brand guidelines & resources
Requirements
- •You can apply individually or with a pre-formed team
- •2-week commitment to complete the challenge
- •Submit a one-pager, assets, and worklog
Application Fee
Application FeeFree
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